Direct-to-consumer is where the growth is for Levi Strauss

08/10/2020

Levi Strauss & Co has announced revenues of just over $3 billion for the first nine months of its current business year, the period ending August 23. This represents a decline of 27% compared to the same period last year.

Chief executive, Chip Bergh, said the company was focused on areas that will drive value and “enable us to emerge stronger” from covid-19. As part of this, he said it would continue to invest in its direct-to-consumer business.

He said digital business had doubled as a share of total net revenues. In the third quarter, e-commerce revenues were 52% than for the same quarter a year ago.