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Trippin’ Blue digital denim event next week

Trippin’ Blue digital denim event next week

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Primark joins the Denim Deal

Primark joins the Denim Deal

Primark is joining the Denim Deal, a global initiative to increase post-consumer recycled content in jeans. The Irish fast fashion label has been working on making its products more ‘circular’, with the help of the UK-based Circular Textiles...

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Around the world in 75 fades

Around the world in 75 fades

Wash expert Zennure Danisman, alongside Endrime’s Mohsin Sajid and Sadia Rafique, brought together a remarkable international network of denim specialists to chronicle historic denim pieces and create a new visual and educational record of washing. Mohsin ...

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