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Inside Denim issue 17 out now!

Hiut crafts jeans for cycling brand Rapha

New marketing manager for Hyosung in Europe

News

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Better prospects for French lifestyle brands

Now headed by former Levi Strauss executive Santiago Cucci and the founder of e-commerce platform Veepee, Michaël Benabou, French lifestyle label IKKS is showing that is has turned a new leaf in its spring 2026 campaign. The setting and products are ...

WTO says Africa will have ‘a modern cotton garment industry’
The director-general of the World Trade Organization (WTO), Dr Ngozi Okonjo-Iweala, has said countries in west and...
Infinity Blue lights up John Lewis
Infinity Blue by Emily Gubbay – a start-up researching how to extract and reuse indigo from denim – is among projects...
Saatchi Gallery appointment for Ian Berry’s Secret Garden
Artist Ian Berry’s Secret Garden denim installation will be the highlight of a new exhibition at London’s Saatchi...
Travis Kelce joins Tommy Hilfiger as brand ambassador and creative collaborator
Starting next fall, football celebrity and ‘defining voice of his generation’, Travis Kelce will be fronting the...
Pull&Bear releases collab with Montserrat Messeguer
Mexican fashion designer Montserrat Messeguer has collaborated with Inditex-owned Pull&Bear on a capsule collection ...
The skills are alive with Kyoto Denim
An official social media account run by the government of Japan has celebrated one of the country’s denim brands. The...

Dialogue

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Clocking On with Nikita Raman

Nikita Raman’s experience across categories, segments and countries helps shape her approach, with Hugo Boss’ suiting strength an inspiration for fresh designs. 6.00am Let’s be honest: my day does not start with a sunrise jog or a green...

Gap builds on its indigo foundations
Jane Pattinson, senior vice-president and global head of design at Gap,...
Adriano Goldschmied on the potential of digital printing
The ‘Godfather of Denim’ tells Inside Denim how he sees advances in technology...
Miles Johnson on why true denim sustainability demands collaboration, not competition
Consultant Miles Johnson acknowledges the dichotomy between balancing profit...
Clocking On...Terrence Ruggiero - A day in the off-season
After years in Manhattan, Lunasalt Denim founder Terrence Ruggiero swapped one...
Playing to its own fashion rhythm
Claudiu Ciubotaru, marketing director at Bucharest-based denim brand No44, says ...

Features

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Indigo’s sophisticated companion

Advances in blending, weaving and dyeing wool have led to some exciting new denim fabrics, in a quietly growing segment that offers an upmarket take on winter collections. Adriano Goldschmied loves the idea of expanding natural fibres into denim....

Tokyo retail reality check
Tokyo, a fantastic and shining metropolis. A mecca for denim lovers and a...
Stretch in or out?
Jeans are near perfect candidates for mechanical recycling thanks to their high ...
A new spin on hemp
Innovation in hemp processing is helping the natural fibre shed its...
Biotech indigo at a tipping point
Disrupting an industry that produces some 70,000 tonnes of petrochemical indigo ...
Lift-off for LaundRE
The doors are finally open to the UK’s washing, upcycling and R&D hub for jeans ...