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Partnership in progress at French denim factory

Partnership in progress at French denim factory

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Levi’s takes over Galeries Lafayette

Levi’s takes over Galeries Lafayette

This month, Parisian department store Galeries Lafayette Haussmann is decked out in Levi’s colours. The brand’s first women-focused campaign in France is fronted by Canadian pop star (and former model) Charlotte Cardin. In what is described as...

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Patterns vs fades

Patterns vs fades

The making of jeans adorned with ‘deep fake’ digital prints, motifs etched out by lasers or woven into jacquard fabrics, calls for equal measures of technology and craftsmanship. Integrating decors is not necessarily costly and also happens to be one of the...

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