Benetton reintroduces Jean’s West

Benetton reintroduces Jean’s West

Looking to tap denim’s growing presence in ready-to-wear, Benetton is relaunching its cowboy-inspired denim label Jean’s West, first introduced in 1974. The Treviso-based group believes that its unique positioning, which draws on Far...

09 March 2026
17 February 2026

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