Unfair to stigmatise all producers, Advance Denim GM says

06/12/2021
Unfair to stigmatise all producers, Advance Denim GM says

The general manager of Advance Denim, Amy Wang, has told media in China that labelling all denim manufacturers as polluters is unfair.

She told China Daily that her company’s Bigbox Dyeing technology offers a reduction of more than 90% in the consumption of water and of nearly 35% in the use of chemicals.

Ms Wang told the newspaper: “The stigma attached to denim producers is unfair. There are polluters and also green manufacturers in every industry.” She said Guangdong-based Advance Denim aims to make “one of the most environmentally friendly fabrics in the world”.

 

Read more about Bigbox and Advance's latest developments in Inside Denim's Dialogue with Amy Wang.