Organic commitment means SuperDry has 20,000 farmers in its sights

19/09/2022
Organic commitment means SuperDry has 20,000 farmers in its sights

Clothing brand SuperDry has said that a programme to switch all of its jeans to organic cotton has led it to work with farmers to help them make the transition to organic.

It has said that, by 2025, it will have supported 20,000 farmers to convert to certified organic practices. “We are converting enough farmers to fulfil our own organic cotton requirement,” it explained.

Image: SuperDry.