A partnership that Levi’s set up with Beyoncé in September to reimagine previous advertising campaigns, with a recreation of its Launderette ad from 1985, now has a second chapter.

On February 24, Levi’s and Beyoncé launched a reworking of the denim brand’s Pool Hall ad from 1991.

Here, the singer “effortlessly showcases an iconic denim-on-denim look and its timeless versatility”, Levi’s said.
In the ad, Beyoncé wears the brand’s Ribcage Wide Leg jeans, Braided vest and the Spade trench.

“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire and nostalgia the way denim does,” said Beyoncé. “And when I think of all those things, I think of Levi’s.” 

Image: Levi’s.

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