Launch partners sign up for Syre’s recycled polyester
25/06/2025
Syre launched in March 2024 as a spin-off from fashion group H&M with a mission to set up textile-to-textile plants to produce what it calls circular polyester across the globe. Its claim is that polyester made in this way reduces CO2e emissions by up to 85% compared to virgin polyester.
Its first ‘blueprint’ plant is currently being established in North Carolina and will be operational in 2026.
Gap’s aim is to use 10,000 tonnes of Syre’s recycled polyester chips per year. It has said it wants to use more sustainable materials across its portfolio of brands, which include Old Navy, Gap, Athleta and Banana Republic.
Target’s aim is for all of its own-brand products to be “designed for a circular future”, but it is giving itself until 2040 to achieve this. It will use Syre’s polyester as part of this programme.
Syre chief executive, Dennis Nobelius, described these launch partners as front runners. He said all three companies understood that textile-to-textile recycled polyester will be “a scarce resource”. He said working now to secure capacity was a good move.
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