Performance denim brand launches low-waste production model
19/05/2020
Next by Duer will introduce a prototype of a product, and customers will have the ability to order pieces at a discount throughout a three-week campaign period. If minimum thresholds are met, the garment will be manufactured and delivered to the customer within 4 to 8 weeks.
"The old-world way of creating speculative inventory and then running costly marketing campaigns to sell it, is inefficient and wasteful," said founder Gary Lenett. "The world is changing and we have to change with it.”
The new way of doing business, he said, allows the company to “gauge demand and then produce exactly what's needed and the cost savings is passed directly to our customer."
According to the company, the new approach will enable the company to deliver products much faster than a traditional clothing supply chain which it said would typically take 6 to 18 months.
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