Duer expands to Europe
24/06/2025
The company has enlisted UK-based Hectic Europe to develop sales in the UK and EU. A UK-based company that describes itself as a brand incubator, Hectic currently manages the European arms of Outerknown, Ciele Athletics and Australian brand Deus ex Machina.
The new branded stores in the works are all located in the Pacific Northwest: with Portland and San Francisco on the list as well as a new retail unit in Duer’s hometown. The company says that the brand is currently carried by some 800 retailers worldwide.
“Ten years ago, I set out to create clothing for people who wanted the comfort and performance and versatility of athleisure, but in an entirely different form,” commented Duer founder Gary Lenett. “Not gym wear and not traditional jeanswear, but something in between, made using natural fabrics like denim that balance both style and function. The response from customers confirmed what I believed from the start: people don’t want to wear gym clothes beyond the gym if they have a stylish alternative built to move through every part of their lives.”
Image courtesy of Duer
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