In a video posted to social media, Jeanologia announced a kids' sanitised collection developed with zero contamination. 

Few details were offered, but the denim manufacturer’s video showed images of children, nature and animals, alongside the words “nature”, “pureness” and “safety” — then asked, “what if we could take this to the way their clothes are made?” 

“Children make our lives important and the fashion industry has to keep in mind their needs,” the finishing technologies specialist said. “Let's make kids grow safe taking care [of] how their clothes are made.” 

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