Arvind’s India Festive 2020 collection is inspired - insidedenim: Glo InsideDenim

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Arvind’s India Festive 2020 collection is inspired by free spirits

05/03/2020
India-based clothing group Arvind has produced a collection for the Festive 2020 Season in India that is inspired by the rapidly growing denim market in the country.

United by Indigo was built around the denim community's love of indigo dye, and its latest fabrics were presented in Mumbai. As part of this, its Infiknity range is inspired by activewear and uses a range of technology adaptations in knitting. 

There were updates in the Mutants range, which has a compact structure and a flat and clean look. The Blockbuster range of denims that “democratised jeans for a wider Indian population", were also on display, as were updates in its Azurite, Boomerang and Self-edge range of products.

Aamir Akhtar, CEO of Arvind Denims, said: "This collection celebrates the potential of collaborations and technology-led innovation. We are constantly inspired by consumers’ free-spirited pursuit of an experiential lifestyle. The Indian Festive Season is a celebration of the human spirit. We have chosen three mood boards, namely Sensation, Reflection and #LIT, that represent our view on the season.” 

 



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