AVN celebrates project with Shuhei Nishiguchi and Beams Japan
28/09/2021
French clothing brand AVN has designed an exclusive range of jeans in selvedge denim with Japanese fashion influencer Shuhei Nishiguchi.
The jeans will go on sale at Beams Japan, a celebrated boutique in Tokyo’s Shinjuku district, for which Mr Nishiguchi acts as a buyer.
Launched in 2014, Normandy-based AVN began exporting its jeans three years later, first to North America and then, in 2019, to Japan. The designer behind AVN, Arthur Cochin, has said the new partnership with Beams Japan and Shuhei Nishiguchi would mark a turning point for the brand.
He described Beams Japan as the most influential store in Tokyo and Mr Nishiguchi as a global point of reference in men’s fashion.
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