Investment firms' backing to help Joe’s Jeans grow
WHP will own the worldwide intellectual property in all territories other than China and Centric will continue to operate Joe’s Jeans under a long-term exclusive licence.
Founded in 2001, Joe’s Jeans is available at department stores in the US, at specialty boutiques globally at 10 Joe’s Jeans stores and online.
Jason Rabin, CEO of Centric Brands, said: “We have significantly invested in Joe’s Jeans throughout our years of operation and have established the brand as one of the leading premium denim resources.
“Celebrating its 20th year, we look forward to partnering with WHP Global to further develop the brand and new avenues to grow the business.”
Centric Brands operates licences for Calvin Klein, Tommy Hilfiger, Nautica, Spyder and Under Armour, among others.
WHP Global is backed by private equity firms including Oaktree Capital Management and BlackRock.
