Model-designed capsule collection
15/08/2024
The 17-piece capsule collection designed by Ms Nader is inspired by what she would want in her own closet, including a new denim fit, The Beth Straight with the brand’s signature flap back pocket. “We aimed to create more than just a selection of styles; we wanted a curated capsule of my personal closet must-haves,” she commented.
The collection campaign will feature Ms Nader and include outdoor advertising in major cities, an extensive presence on digital platforms and a live shopping event on the brand’s e-commerce site. The collection will also be carried by select retailers globally.
Image by photographer Jonny Marlow courtesy of Hudson Jeans
Share this story:
