Perfect fits make perfect pairs for Armedangels

04/10/2022
Perfect fits make perfect pairs for Armedangels
Cologne based eco-denim brand Armedangels believes jeans are just like relationships. A perfect pair of jeans will “click” just like our interactions with others in real life. This is the claim that the brand seeks to prove in its latest Detox Denim campaign. It features a series of couples in all shapes and sizes, including 19-year-old twins, a mother-daughter duo, and young lovers to older ones, who have been “the perfect fit” for each other for 60 years.

The Fall 2022 collection continues to make progress towards circularity, the brand said, with a growing number of styles made from recycled cotton from pre- and post-consumer waste.

"This season we are expanding our materials with recycled content. In part, we are using leftover cuttings from our production facility. These are not discarded, but shredded and spun into new yarn,” commented Sara Maier, the brand’s design lead for denim.

Image: Armedangels