US brand Lands’ End has teamed up with recycled cotton fibre producers Recover to launch a “low-impact” denim collection.

Each piece contains 20% of Recover’s recycled cotton fibre produced from textile waste scraps.

Recover, based in Spain, is a fourth generation, family-owned company that works with partners to transform post-industrial, pre-consumer and post-consumer textiles into a recycled cotton fibre.

Boris Mercier, senior vice-president of marketing at Recover, said: “We’re delighted to collaborate with an iconic American brand such as Lands’ End, to accelerate the adoption of sustainable initiatives and bring low-impact fashion closer to the consumer.”

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