New strategy for promoting flax-linen in Italy
01/02/2024
It said it wanted to increase the visibility of flax-linen among textile manufacturers, brands and consumers in Italy.
Milan-based sustainable textiles hub CLASS (Creativity Lifestyle and Sustainable Synergy), and its founder, Giusy Bettoni, has assumed the responsibility of being the alliance’s official representative in Italy.
Work will begin right away to draw up a new action plan for European flax-linen in Italy.
As part of this, a long-time partner of the Alliance for European Flax-Linen & Hemp’s in Italy, Ornella Bignami, will provide expert training and advice on flax and linen to textile, fashion, design, and lifestyle learning centres in Italy.
“There is strong demand among fashion, architecture and design schools for teaching new generations about the advantages of flax-linen,” the alliance said.
Image: Alliance for European Flax-Linen & Hemp/P.Sagnes.
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