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High demand for linen jeans

20/06/2024
High demand for linen jeans
Earlier this week, Welsh denim brand Hiut released men’s and women’s jeans made in a cotton/linen blend. True to the manufacturer’s new made-to-order model (see our article here), it said it had secured enough fabric to make just 100 pairs.

Customers could choose the style they want from one of the brand’s six key fits, for €360.

The denim fabric is made by Japanese mill Kuroki in a blend of 62% cotton and 38% linen. Hiut chose an 8.7oz weight fabric.

They sold out in 24 hours, confirming ongoing demand for linen-based jeans.

Related stories:

Hiut ‘passes on the baton’ 29/09/2025
Hiut’s new corduroys 25/09/2024
Two capsules and a book: Endrime stays busy 07/05/2024
Downing St appointment for Hiut and Blackhorse Lane 03/05/2024
Hiut caps annual production, calls for customer investment 22/03/2024
New strategy for promoting flax-linen in Italy 01/02/2024
Hiut shifts to made-to-order model 15/01/2024
Flax fibre volumes affected by early-season weather challenges 18/07/2023

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