Pepe Jeans India has partnered data provider Algonomy in a bid to “elevate its operational efficiency”.

With the platform's machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand. This will help optimise markdowns by considering historical sales, product lifecycle, inventory availability, said the company.

Manish Kapoor, CEO at Pepe Jeans India, said: “The platform's capabilities empower us to make informed decisions and enhance customer experiences.”

Read our interview with Pepe’s chief product officer, Paola Maestro, in the most recent Inside Denim magazine. Available to read for free on the Magazine page.

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