Gisele Bündchen helps launch new Brazilian jeans brand
Brazilian textile and apparel group AMC Têxtil has launched a new denim brand, Colcci Jeans.
Fashion model Gisele Bündchen helped present the new brand at a launch event in early April at the Copacabana Palace hotel in Rio de Janeiro. Ms Bündchen will also be a lead protagonist in the new brand’s spring-summer 2024-2025 campaign.
This first collection is the work of Brazilian designer João Foltran, who has been named as the creative director of Colcci Jeans.
AMC Têxtil said at the time of the launch that denim clothing had featured frequently in the collections of other apparel brands that the group owns, but it added that it had decided to introduce its new dedicated jeans brand “to make more of the power and versatility of denim”.
Image shows Gisele Bündchen and João Foltran at the launch event.
