Samsøe Samsøe brings new indigo hue to Blue Belief

10/04/2024
Samsøe Samsøe brings new indigo hue to Blue Belief

Copenhagen-based fashion label Samsøe Samsøe has added a new indigo wash to its Blue Belief line of “low-impact” denim, a mid-blue “essential colourway” the brand is calling Legend.

Blue Belief, designed to be “an ever-growing line of timeless classics”, is assembled from what Samsøe Samsøe describes as more responsible materials, from threads to fastenings to the fabrics themselves.

The collection generally uses 75% less water, energy and chemicals than conventional production processes, according to the company.

Legend has already been introduced in staple styles such as the Sashelly and Saeddie jeans.

Image credit: Petros Studio for Samsøe Samsøe.