Greek contingent heads to Paris

06/09/2024
Greek contingent heads to Paris
From September 8 to 10, Paris is hosting several shows. Alongside apparel event Who's Next, the French edition of NeoNyt and the intimate apparel & swimwear show Curve Paris will be taking place.

Enterprise Greece, the government agency in charge of promoting Greek businesses, is supporting 54 of the country’s fashion brands exhibiting their Spring-Summer 2025 collections at the Porte de Versailles fairgrounds.

A few denim-oriented labels are among the companies sponsored this season. Athens native and jewellery maker Dimitris Dassios made a splash in the world of denim in 2007 and continues to create ornamental and jewelled jeans (pictured on the left). There are now four Dassios stores in Greece and the brand is distributed in 200 boutiques worldwide.

Since 1994, Sac & Co has merged tradition with innovation in its denim-oriented collections that are 100% made in Greece (pictured on the right).

Other denim highlights at the Who’s Next show include a space where recent Esmod fashion school alumni will present their interpretation of denim using fabrics made in Okayama, Japan.

Photos: Dassios (left) and Sac & Co (right) courtesy of Enterprise Greece