Fredrik Olsson to head PVH in Europe

09/09/2024
A H&M Group veteran, where he spent 20 years, Fredrik Olsson has been named CEO of PVH EMEA. In his latest position, he headed Max Fashion, a fashion retailer based in Dubai. Mr Olsson holds a Bachelor of Science in Business and Economics and a Master of Science in Mechanical Engineering from Lund University, Sweden.

The European branch of the US group PVH has had a series of chief executives recently. In the fourth quarter of 2024, Mr Olsson will be taking over a position held by David Savman, since June (as interim CEO), and by Martijn Hagman (since 2020) who took over after Daniel Grieder’s long stint at the group, and who is now CEO of Hugo Boss.