K-Pop campaign for Calvin Klein’s new denim collect - insidedenim: Glo InsideDenim

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K-Pop campaign for Calvin Klein’s new denim collection

25/09/2024
K-Pop campaign for Calvin Klein’s new denim collection

Fashion group Calvin Klein has worked with South Korean girl group NewJeans to present its latest denim collection.

It said the campaign styling for its fall 2024 denim collection, with barrel, wide and straight leg fits, is  designed “for carefree 1990s energy”.

It launched the collection on September 24 with the five members of NewJeans, Minji, Hanni, Danielle, Haerin, and Hyein, at the forefront of the campaign.

Calvin Klein said posters of the K-Pop group would be available as gifts to buyers of the jeans in select stores around the world.

 

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