Calvin Klein taps K-pop star for latest campaign - insidedenim: Glo InsideDenim

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Calvin Klein taps K-pop star for latest campaign

31/10/2025
Calvin Klein taps K-pop star for latest campaign
Jung Kook of BTS, a Calvin Klein global brand ambassador, fronts the PVH-owned brand’s latest denim campaign, launched this week. He is shown wearing the label’s 90s inspired styles, a Trucker Jacket and straight jeans, which are now available in vintage and dark rinses. The Calvin Klein signature monogram is used as an allover print on a jean and trucker jacket set, while darted carpenter jeans and a workwear jacket, along with barrel jeans, deliver a fresh take on denim. 

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception,” commented Jung Kook. The campaign was directed and photographed by Mert Atlas. 

Photo courtesy of Calvin Klein 

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PVH wants to build up Tommy Hilfiger and Calvin Klein momentum 27/08/2025
PVH records modest growth in first quarter 05/06/2025
Internal promotion to head Calvin Klein brand 12/05/2025
K-Pop campaign for Calvin Klein’s new denim collection 25/09/2024

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