Cone collab bridges craftsmanship and technology

16/01/2025
Cone collab bridges craftsmanship and technology
Guatemala-based denim designer Juan Carlos Gordillo has worked with Cone Denim and Jeanologia to create a collection, called Ethica, that will be presented at Kingpins NYC next week.

The collection features custom-designed Cone denims hand-painted by the designer. The finished garments were then sent to Jeanologia’s creative hub in Miami, where the Spanish company’s technologies were also used to emphasise the range’s handcrafted feel.

“We admired the work of Juan Carlos and his remarkable ability to bring culture and art into his garment designs,” commented Cone Denim Design Director Pierette Scavuzzo. “After our initial connection, we wanted to provide Gordillo with another platform to showcase his hand-sewn garments, particularly in an era of heavy automation.”

Image courtesy of Cone Denim