US fashion brand DKNY has announced Lila Moss – an Inside Denim cover girl – as the new global face of the brand, with denim at the centre of the campaign.

Her mother, Kate Moss, appears in the Donna Karan New York spring 2025 campaign – a mother-daughter connection that echoes DKNY’s story of origin, when Donna Karan drew inspiration from her daughter for the line’s youthful attitude.

“Lila as the next dynamic face of DKNY exudes energy that embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” states Jeff Goldfarb, executive vice-president at brand owner G-III Apparel Group. “This campaign further strengthens our commitment to expanding DKNY’s global presence.”

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