RE&UP signs multi-year deal with Puma

26/03/2025
RE&UP signs multi-year deal with Puma

RE&UP Recycling Technologies has signed a Letter of Intent to transform Puma's textile waste into RE&UP’s recycled cotton fibres and recycled polyester chips.

Puma’s RE:FIBRE textile-to-textile recycling programme has already produced millions of football jerseys made out of an increasing share of recycled textiles, and the Turkish company - owned by Isko owner Sanko Group - will support the its ambition to reduce reliance on bottle-recycled polyester. By 2030, its aims to use 30% fibre-to-fibre recycled polyester fabric for its apparel products. 

As part of the expansion, Puma will introduce RE:FIBRE to the Americas, using RE&UP’s recycled raw materials within its local supply chain. 

The Turkish company, part of the Sanko Group, is capable of processing diverse textile feedstocks, including polycotton and polyester-elastane. Its facility is powered by 100% renewable energy.