Denim brand Levi Strauss & Co has reported revenues of just under $3 billion for the first six months of its current business year, the period ending June 1, 2025.

This represents an increase of 4.7% compared to the same period a year earlier.

Chief executive, Michelle Gass, said this growth was evidence that the company’s current strategic agenda is “gaining traction”. As part of this agenda, Levi Strauss is aiming to “transform into a denim lifestyle brand”. Another of its priorities will be to concentrate on its direct-to-consumer business.

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