Levi’s rolls out AI assistants as part of plan to reach $10bn
Levi Strauss & Co has worked with Microsoft to develop an AI orchestration platform built around a single “super-agent” to simplify and automate task-driven work throughout the organisation.
The idea for STITCH came from Michael Buchanan - who had spent most of his time at Levi’s woking in stores - at an internal hackathon.
He wanted to create a way for store employees to be able to answer customers’ questions quickly and had taken part in a Machine Learning Bootcamp, an in-house programme designed to democratise data science skills.
He said. “If we’re approached with a question, we never want to say, ‘I don’t know.’ It’s this mindset which sparked the idea that we needed a new solution, not only to help our consumers but also to strengthen our teams.”
Working with Google Cloud, the team turned STITCH from a hackathon idea to a functioning app and began piloting it across 10 stores. They are now rolling it out to 50 US stores and it will be eventually be available globally.
Levi’s CEO Michelle Gass, said: “AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work, from our stores to our corporate offices.
“The new capabilities we are developing, along with the partnerships we’ve established, will accelerate our journey to become a $10 billion retailer and set benchmarks for best-in-class agility, operational excellence and innovation in global retail.”
