Jeansland: Building jeans worth defending with Menno van Meurs
Menno van Meurs runs one of the most respected denim stores in Europe, Tenue de Nîmes in Amsterdam. He also makes his own jeans under the Tenue brand. He's not chasing trends. He's holding the line on craft, quality and supply chain integrity in an industry that's mostly given up on all three.
In the latest Jeansland podcast sponsored by Inside Denim, Andrew Olah talks with Menno about why he finally decided to start his own brand after a decade of success, so he could make jeans he was proud to stand behind.
Menno traces his path from finding his father's old 1970s denim in a closet to working in Dutch retail under entrepreneurs who believed risk and responsibility belonged on the shop floor. He talks about the slow collapse of large online retailers, the resilience of independents who still care about fit and service, and why he thinks there's a window of opportunity right now for stores that survived the last decade of chaos.
Listen to this episode here.
