G-Star introduces workwear-inspired collection - insidedenim: Glo InsideDenim

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G-Star introduces workwear-inspired collection

04/02/2026
G-Star introduces workwear-inspired collection
The Amsterdam-based brand, now owned by New York-based brand management firm WHP Global, has digged into its archives to update its iconic functional products repackaged in a collection it is calling Archetypes. Drawing on its early military and workwear styles, G-Star’s design team has updated the styles and proportions and chosen a selction of carefully crafted and durable materials. 

Denim is the core fabric of the range, and includes 14.25 oz selvedge denims made in Japan and Italy.

“G-Star has a strong heritage in workwear. Archetypes was born out of a deep dive into our own archives. By studying historical garments and how their design responded to a specific needs, we focused on the essential details to translate functionality into contemporary design,” commented G-Star design director Jennifer Zipp. 

Photo courtesy of G-Star 

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