G-Star introduces new Anatomic Denim chapter - insidedenim: Glo InsideDenim

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G-Star introduces new Anatomic Denim chapter

25/09/2025
G-Star introduces new Anatomic Denim chapter
G-Star is updating its genre-defining Elwood, first introduced in 1996, with the launch of Anatomic Denim, described as the ‘next chapter of three-dimensionally constructed jeans’. The new line-up includes the Contor, an updated take on the brand’s Arc jeans, and the Kitoh, with volumising darts in addition to articulated knees. 

London-based filmmaker Jordan Hemingway created the striking campaign in which real athletes perform gymnastics, pole dancing, cycling or calisthenics, while their equipment or apparatus has been removed from the image.

Photo: G-Star website

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