Jeansland heads to Pakistan

12/03/2026
Jeansland heads to Pakistan
Rizwan Shafi of Crescent Bahuman is Andrew Olah’s guest on the latest episode of Jeansland. Together they walk us through the various stages of evolution within the company, from its roots in cotton trading to becoming the first authorised manufacturer of Levi’s 501 jeans outside the Americas.

The conversation then touches on Pakistan’s cotton, ginning, traceability, tariffs, women in the workplace, and the shift from long-term relationships to vendor scorecards and transactional sourcing.

“This is a conversation about industrial memory, national capacity, and what it takes to keep building when the rules keep changing,” says Andrew Olah. 

To listen, click here