Royal reception for OTB as part of Fashion Task Force
OTB Group’s chairman and sustainability ambassador met His Majesty King Charles III at Buckingham Palace during a private session with the Sustainable Market's Initiative's Fashion Task Force.
OTB presented a pilot Digital Product Passport project, which anticipates the upcoming European regulatory framework. The initiative combines blockchain registration and NFC technology to enhance product transparency and traceability.
OTB has worked with the Aura Blockchain Consortium, as a steering member, to advance digital traceability solutions across its brands.
Renzo Rosso said: "Sustainability is a fundamental value and has always been a priority for our Group. We pursue it through a range of initiatives, including the increasing use of responsible materials across our brands, while maintaining a strong commitment to social sustainability through the work of the OTB Foundation.
“I have great admiration for the attention and dedication that His Majesty King Charles III has devoted to these themes over many years, and it was a great honour to share with him the progress we are making.”
OTB joined the Sustainable Markets Initiative in February 2025. It has contributed expertise to an initiative focused on advancing interoperable Digital Product Passports in the textile sector.
More than 300 CEOs, innovators, policymakers and investors gathered at Hampton Court Palace for the Sustainable Markets Initiative (SMI) Roundtables & Exhibition 2026, a private sector summit focused on accelerating real-world delivery of the sustainable transition. Founded by His Majesty King Charles III in 2020, the Sustainable Markets Initiative mobilises business leaders to place sustainability at the centre of long-term economic growth.
