Diesel grows ‘lower impact’ materials as profitability rises
Diesel has achieved its highest level of profitability in 10 years, thanks to investments to reposition the brand, according to owner OTB.
The group reported revenues of €1.7 billion in 2025, down 5% compared with 2024.
During the year, Diesel opened flagship stores in Berlin and Seoul, and in January named Andrea Rigogliosi CEO.
OTB – which also owns Jil Sander, Maison Margiela, Marni, Viktor&Rolf, Staff International, Brave Kid, and has a stake in Amiri - exceeded 80% of renewable energy procurement and increased use of lower-impact materials: 90% of Diesel’s new denim line incorporates these materials, it said.
The group contributed to The Fashion Pact, the Re.Crea Consortium and the Sustainable Markets Initiative promoted by King Charles III.
It introduced Artificial Intelligence solutions to reduce low-value tasks, through virtual sales tools, and to some parts of the supply chain.
Renzo Rosso, founder of the group, said: “I am convinced that creativity must always remain at the core of business processes, even in complex times when the fashion sector is slowing down due to the global economic and geopolitical situation. For me, creativity is not just aesthetic; it is a strategic vision that combines innovation, sustainability and the courage to run a contemporary business.
“Diesel reached its highest profitability in the past ten years, a milestone I am very proud of, and a testament to the effectiveness of the hard work carried out to reposition the brand. Today, Diesel is the true alternative to luxury and a brand particularly beloved by younger generations.”
