insidedenim: Global denim industry news and views site

Driven by a rebrand and new partnerships, Japan Blue and Momotaro have seen revenues double over the past five years.

Vintage Levi’s form the base of every aligrace style, with fit an integral consideration. Each piece is individually reworked to appeal to “the girl who has spent years feeling like denim just wasn’t made with her in mind”

Emily Gubbay has devised a method to extract indigo from denim and jeans that she hopes will in time be a viable alternative to the petrochemical pigment.

Matthew Hegarty, founder of London-based brand Hegarty, sees denim and outerwear as the defining items in any wardrobe and tells us why UK manufacture and fabrics provide the foundations on which the business is built.

Professor Kate Goldsworthy is the director of Future Denim Lab, an ambitious five-year initiative dedicated to advancing circular and regenerative denim.