She points to trend forecasts that reveal consumers will value longevity in clothing, which aligns with Cordura denim’s abrasion resistance. Its uses Invista’s T420 nylon-6.6 staple fibre blended with cotton to add durability.

“This is a challenging time for our industry and it is how we deal with this as a collective global textiles community that will help define and set the foundation for the future,” said Ms McNaull.

“Branded fibres can serve as anchor points in these changing times, offering proven performance. We are focusing on delivering digital support tools for our brand customers to help with product development and consumer decision making.”