The first event took place in July, and hosted 43 denim companies and 368 buyers. Brands were linked to mills through virtual meeting rooms and were able to find out about new fabrics and initiatives, and speakers included Adriano Goldschmied, Stefano Aldighieri and Maurizio Donandi.

The next event will take place on October 14 and 15 and will be geared towards the US and European buying market, in terms of timings.

Organisers said: “This time the show comes with new features and would be more user friendly. The time zone selected this time means the focus would be on USA , South American and EU customers this time. However, it does not mean that Asia would be ignored. Many Asian customers have also advised their interest to visit the show in their late evenings.”

Registration is now open to visitors and buyers.

“During these tough times, when the global denim business has been hugely suffering due to pressure on demand and restriction on mobility, the show aims to help the buyers and suppliers to bring together on a virtual platform to resume their talks and discussion in the simplest and the most effective way,” they added.