French brand to bring back denim from Nîmes
Jeans brand Ateliers de Nîmes has begun producing denim fabric for its products at its own site in the French city that gave the material its name.
Founded in 2014, the brand’s founder, Guillaume Sagot, has managed to put the necessary equipment in place to begin making some of the company’s own fabric.
He has acquired a weaving machine from another textile company in France and transported it to the company’s workshop in Nîmes. Weaving bolts of cloth in the distinctive style that Nîmes made famous, with blue yarn in the warp and white yarn in the weft, has already begun and Mr Sagot has told French national radio that the brand’s first jeans made from genuine denim de Nîmes will go on sale in September.
A native of the city, Mr Sagot said denim was part of the heritage of Nîmes and of the whole of France.
