Dialogue: Piero Turk
29/07/2021
Piero Turk is not interested in innovations by themselves. They must answer to two questions: Is it beautiful? And, is it useful?
He wishes people had a better understanding of how complex R&D and innovation can be for the mills, and hopes true transparency will become more prevalent, rather than just being a buzzword.
The sought-after denim consultant has worked with many of the top brands and mills, and says one of the areas he finds most interesting is the progress being made in terms of recycled materials.
“A few years ago, you couldn’t really use recycled cotton because the quality was poor and you couldn’t source it properly, but now we see it all the time, many people have it in at least part of their collection,” he says.
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