The group’s focus on research and development, as well as a deep understanding of the market, is something she credits for its double-digit growth for more than 10 years.

“I believe that as consumers and governments demand environmental and sustainable innovation, brands that do not pay for sustainability will find it difficult to adapt to future development and will be abandoned by consumers. I believe that more and more brands will pay attention to it,” she tells us.

Read more about her thoughts on dyeing, sustainability, fibres and processes – as well as what Advance is working on for the future - in our Dialogue section.