Jeans Redesign Project collection from UK’s 'number-one' denim retailer
Retailer Marks & Spencer (M&S) has launched a first denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign Project.
M&S joined the project in 2021 began immediately to prepare a collection that meets all of the project guidelines for recycled content, safe chemistry, material sourcing and recyclability.
Its collection includes styles for women, children and men and is part of a wider M&S commitment to lowering the impact of the clothing it sells. For these jeans, for example, it has removed components such as metal rivets because they make the recycling process more difficult, the company said.
Its directod of sourcing, Monique Leeuwenburgh, said: “As an own-brand retailer we’re uniquely positioned to work with our long-standing suppliers and partners on new and better ways of doing things. Denim is a staple clothing product and more sustainable denim really matters to us and to our customers.”
M&S claims to be the UK’s number-one denim retailer, selling one in ten of all pairs of jeans sold there.
