Technology & artisanry at Blue Jeans Lavanderie
Exhibiting at PV Denim today, Italian denim laundry Blue Jean Lavanderie is presenting a capsule collection that embodies its vision of fashion-led designs, such as the current revival of 80s and 90s aesthetics, which can now be made using much more sustainable technologies.
The collection was created using a combination of today’s advanced finishing technologies, be it nebulisation, eco-stones, ozone and laser, with the company’s careful crafting of details, tears, stitching along with sprayed or dirty effects. “This is how we were able to reproduce the typical 80s and 90s vibes that are coming back now,” Alberto Rossi tells Inside Denim.
“The collection was entirely made using dry processes, like laser finishing. No pumice stones were used and to achieve the bleaching effect, we chose safer, greener chemicals. Two years ago, this would have been impossible,” said Mr Rossi. All treatments on the products on display at the show were made using ZDHC-certified chemicals. Another key element of the company’s Environmental and Social Governance (ESG) platform is to reduce its energy consumption.
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