Growth is the goal for Ateliers de Nîmes
Jeans brand Ateliers de Nîmes has increased its production capacity to 20,000 pairs per year and aims to achieve annual revenues of €2.5 million within a few years.
Founded in 2014, the company used the covid-19 lockdown to acquire machinery and begin weaving its own fabric at its workshop in the city of Nîmes, which gave denim (‘de Nîmes’) its name. It began selling jeans made from its own fabric in September 2021.
In recent comments to local media, founder, Guillaume Sagot, said 15 retailers are now stocking Ateliers de Nîmes jeans and the brand has its own boutique in its home city, where the jeans sell for factory prices of around €180 per pair.
He said production capacity had now reached around 20,000 pairs per year and that the company wanted to build up its output to levels close to this and to take its annual sales to €2.5 million, from today’s levels of €250,000, within a few years.
