Wrangler interprets whiskey pairing through 'oak-ag - insidedenim: Glo InsideDenim

News

Wrangler interprets whiskey pairing through 'oak-aged' washes

10/11/2023
Wrangler interprets whiskey pairing through 'oak-aged' washes
Denim brand Wrangler has collaborated with a US whiskey company for a limited-edition collection that uses washes that emulate an "oak-aged look and feel”.

Wrangler x Buffalo Trace includes jackets, pullovers, woven work shirts, graphic tees and aprons, drawing inspiration from the western brand’s outdoor lifestyle and the "functional textile needs of bourbon-makers".

Vivian Rivetti, vice-president of design at Wrangler, said: “By partnering with Buffalo Trace, we were able to dive deep into the culture and legacy of spirits and distilling to unlock new product offerings that also felt right for our brand.

“The meticulous skill at mastering the perfect taste profile inspired us to pay extra attention to foundational textures and details, so this collection explores premium design elements and colour that convey warmth and strength, and denim washes that emulate an oak-aged look and feel.”
 

Related stories:

Wrangler showcases power of upcycling 01/05/2024
Reducing inventory key for Kontoor 06/11/2023
Kontoor shareholders receive a boost 30/10/2023
Kontoor Brands achieves water target two years early 05/10/2023
High praise for Kontoor’s outgoing CFO 23/08/2023
G-Star selects Royo’s foam dye technique 22/08/2023
Progress remains stalled at Kontoor Brands 03/08/2023
Wrangler launches co-branded capsule with Mini Rodini 02/08/2023
Kontoor appoints HR leader 24/07/2023

InsideDenim.com cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.