Wrangler showcases power of upcycling
01/05/2024
It is using discarded denim in the second instalment of the Wrangler Reborn Collection in collaboration with Beyond Retro, a vintage and circular retailer with shops in the UK, Sweden and Finland.
It has also joined Accelerating Circularity, a non-profit focused on textile-to-textile recycling systems, to develop a new five-pocket jean style from upcycled denim that will be exclusively available at Walmart.com.
It will be partnering the Texas Playboys Baseball Club to create an upcycled shade structure out of repurposed scrap denim and cardboard tubes, which will provide shade for players and spectators. It is an extension of its project to create upcycled uniforms for the team last year.
Vivian Rivetti, vice president of design at Wrangler, said: “Working with organisations like Beyond Retro, Accelerating Circularity and the Texas Playboys gives us the opportunity to showcase the potential of upcycling within the fashion industry.”
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