Denim brand Levi’s has announced that it will open a new flagship store in Paris. The brand will continue to have an iconic Paris address, on the Avenue des Champs Elysées, but will move along this famous shopping street, from number 76 to number 44. 

Levi’s has said the new store, which will open in the second quarter of 2024, will become “a new landmark destination for denim lovers in Paris”.

It said fans of the brand, whether locals or visitors to the French capital, will be able to discover “the best of the brand and its denim lifestyle offering” at this new location. Its existing store will remain open until the opening of the new flagship.

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