Levi Strauss & Co has opened a  9,150 square foot store in New Delhi, India, the largest in Asia and the fifth largest in the world.

Customers are greeted by a three-dimensional façade, indigo ceilings, indigo ombre pillars and LED displays with animations. 

There is a Levi’s Tailor Shop on site, providing personalisation services such as custom embroidery and distressing.

Hiren Gor, LS&Co.’s general manager of South Asia, said: “As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences.”

Share this story: