Kuyichi partners repair service for longer-lasting jeans
26/03/2024
Customers can book a repair through Mended’s online platform, send it in and receive repaired clothes back.
Kuyichi said it aims for an industry where sustainability is the new standard, preferring quality over quantity and promoting responsible consumption.
Zoé Daemen, corporate responsibility manager at Kuyichi, said: "If we change our mindset and start appreciating clothes as a craft rather than a disposable product, we will automatically take better care of our clothes.”
Agnes Weber, founder of Mended, said: "For too long, we have looked at repair as old-school or a hassle. Collaborations with brands like Kuyichi are needed to change the way we think about repair!"
Customers who order repairs through the platform will receive a €10 discount on a new Kuyichi item.
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